Martini invests in new campaign logo tweak

23 October, 2014

Martini has invested approximately €10m on broadcast, print and digital marketing with a re-tweak of its design in the works. 

The brand says it has a strong commitment to the ball and bar motif and want to incorporate it further across marketing and products.
 
As part of its #BeginDesire campaign, Jake Scott of RSA Films directed a number of versions of films for different markets, shot on location in Rome.
            
Sandy Mayo, Martini senior global category director said: “We are exploring options as we look ahead to 2015. This [motif] is reflected in our digital work and we will see a real manifestation of that in 2015. In the #BeginDesire film with the use of the iconic Martini sign, you see a potent expression of this. We’d like to see that in every city."





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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