Martini invests in new campaign logo tweak

23 October, 2014

Martini has invested approximately €10m on broadcast, print and digital marketing with a re-tweak of its design in the works. 

The brand says it has a strong commitment to the ball and bar motif and want to incorporate it further across marketing and products.
 
As part of its #BeginDesire campaign, Jake Scott of RSA Films directed a number of versions of films for different markets, shot on location in Rome.
            
Sandy Mayo, Martini senior global category director said: “We are exploring options as we look ahead to 2015. This [motif] is reflected in our digital work and we will see a real manifestation of that in 2015. In the #BeginDesire film with the use of the iconic Martini sign, you see a potent expression of this. We’d like to see that in every city."





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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