Chivas Brothers unveils Chivas Regal Extra

20 October, 2014

Chivas Brothers has announced the launch of Chivas Regal Extra, the first expression to be added to the range for seven years. 

The new 40% ABV expression created by Chivas Regal master blender, Colin Scott is a tribute to James and John Chivas.

Richard Black, global brand director for Chivas Regal said: “As the world’s first luxury whisky, Chivas Regal has a long history of important milestones that have helped shape the Scotch whisky category and define cocktail culture and the tastes of consumers the world over.

“The release of Chivas Regal Extra marks another momentous milestone for Chivas and we’re confident that this new super-premium whisky with its rich, generous flavour profile, will be well received by those looking for a truly rewarding and enriching whisky experience,” said Black. 

Available in domestic markets this month, the fifth permanent expression in the Chivas Regal family will launch in Global Travel Retail from March 2015. 





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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