Chivas launches Masters bartender competition

25 February, 2014

Chivas Brothers has launched a major international bartender competition called Chivas Masters.

The major blended Scotch whisky is said to be “recognised by modern gentlemen around the globe for its exceptional quality, timeless style and exclusivity”, and the Chivas Regal team is aiming to spread this message among the bartender community.

Chivas Bros says The Chivas Masters, which is a global five year programme, "will challenge the world’s finest bartenders to travel back through time, re-discovering the classic cocktails of the past and giving them a modern interpretation with Chivas".





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

Click for more »

Events

Facebook

Twitter