Chivas launches Masters bartender competition

25 February, 2014

Chivas Brothers has launched a major international bartender competition called Chivas Masters.

The major blended Scotch whisky is said to be “recognised by modern gentlemen around the globe for its exceptional quality, timeless style and exclusivity”, and the Chivas Regal team is aiming to spread this message among the bartender community.

Chivas Bros says The Chivas Masters, which is a global five year programme, "will challenge the world’s finest bartenders to travel back through time, re-discovering the classic cocktails of the past and giving them a modern interpretation with Chivas".





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter