Plan Bee for Banrock Station

13 August, 2010

UK: Constellation Europe’s Banrock Station brand is to launch special edition wines to help preserve the British bee population.

From mid August, every bottle of Banrock Station Shiraz rosé, Semillon Sauvignon Blanc and Cabernet Sauvignon sold in The Co-operative stores will feature a limited edition label and neck collar highlighting the ‘Plan Bee’ campaign. Five pence from every bottle sold will be donated to the campaign, which has a total fundraising target of £45,000.

To date, Banrock Station has contributed £2.3 million to 95 environmental projects around the world.





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Joe Bates

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In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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