Plan Bee for Banrock Station

13 August, 2010

UK: Constellation Europe’s Banrock Station brand is to launch special edition wines to help preserve the British bee population.

From mid August, every bottle of Banrock Station Shiraz rosé, Semillon Sauvignon Blanc and Cabernet Sauvignon sold in The Co-operative stores will feature a limited edition label and neck collar highlighting the ‘Plan Bee’ campaign. Five pence from every bottle sold will be donated to the campaign, which has a total fundraising target of £45,000.

To date, Banrock Station has contributed £2.3 million to 95 environmental projects around the world.





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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