Edrington UK has announced the appointment of its latest UK Brand Ambassador for the House of Suntory, Raffaele Di Monaco.

Edrington UK has announced its appointment of Beckie Sullivan as UK national brand ambassador for Courvoisier.

Super-premium tequila brand Mijenta, has launched Mijenta Reposado Tequila, the second UK launch from the brand following the release of Mijenta Blanco Tequilla in June 2021.

Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.

Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.

G’Vine gin’s Connoisseur Programme 2013 includes the chance to become the brand's ambassador.

Lucy Britner on livening up tequila

Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.