The new campaign, entitled ‘There’s Something Inside’, aims to showcase the gin’s qualities.
Bombay Sapphire’s aromatic botanicals, including fruits, herbs and spices are sourced from exotic locations around the world. The botanicals play a starring role in the new global print campaign.
The image include new photography of each botanical alongside portraits of individuals from different creative fields.
The first two individuals to be featured in the campaign are British lawyer turned menswear designer, Duncan Quinn, and New York based tabla player, Suphala. Bombay Sapphire global marketing manager, Raquel Faria said: “Bombay Sapphire wouldn’t be Bombay Sapphire without its beautiful blue bottle. And the same can be said about its 10 botanical ingredients which is why we are talking about each one of them in the new campaign and inviting consumers to discover the taste of the spirit inside the iconic bottle.”
‘There’s Something Inside’ will be rolled out during 2010.