Bacardi trials Bombay Sapphire East

11 August, 2011

Bacardi USA has announced plans to trial a new gin, Bombay Sapphire East, in the US on and off-trade.

The line extension, which will be available from September, takes on an Asian theme, with the addition of two botanicals, Vietnamese black peppercorns and Thai lemongrass.

A retail price of US$22.99 per 75cl bottle has been suggested for the 47% abv gin.

The initial launch to New York and Las Vegas has been described as a “small scale market test” with a roll out dependent on the new edtion's popularity.

The brand said: “Bombay Sapphire East is an exciting innovation from the Bombay gin brand, which includes two additional botanicals to create a bold new flavour."





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook