Old Forester joins Bacardi Brown-Forman

01 April, 2016

Bacardi Brown-Forman has announced that it will take over the UK distribution of Old Forester Kentucky Bourbon from Mangrove.

Old Forester is 'America’s first bottled bourbon', established in 1870.
 
Amanda Almond, managing director for Bacardi Brown-Forman Brands, said: "Mangrove was instrumental in establishing Old Forester in the UK and demonstrating that there is real demand for this super premium bourbon.” 

Nick Gillett, managing director of Mangrove, added: “As leaders in the North American Whiskey category it makes sense for Bacardi Brown-Forman to take Old Forester to the next level at this time as part of their wider approach. We look forward to working with them on some future exciting products.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

The Great Tipping Debate

Tipping can be a difficult subject in the bar industry. As a bar owner, bartender and regular consumer, I see it from every perspective and it can be tricky to get right.

Instagram

Facebook