Absolut introduces freeze-distilled vodka

24 July, 2012

The Absolut Company, part of Pernod Ricard, has relaunched Frïs (pronounced “freeze”), which it claims is the world’s only freeze-distilled vodka.

While most vodkas use heat to remove impurities, Frïs is chilled to -10C (14 F). The process is said to allow impurities to be frozen and extracted. The result is described as a “smooth, dynamic vodka that captures the spirit of Scandinavia”.

Frïs is also to launch in three new flavours – Orange Freeze and Citrus Freeze - available beginning in September and Frïs Whipped Freeze, to be introduced in 2013. Frïs vodka will be available in 375ml, 750ml, 1 litre and 1.75 litre sizes with a suggested retail price of $10.99/750ml; $19.99/1.75 litre.





Comment

David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

Click for more »

Events

Facebook

Twitter