Accolade Wines has appointed Paul Schaafsma as its new chief executive officer, succeeding John Ratcliffe who
 will become deputy chairman.

John Ratcliffe, the former head of Seagram UK and a driving force behind the once innovative specialist UK off licence chain, Oddbins, has been appointed CEO of Accolade Wines.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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