Diageo GB rolls out Smirnoff flavoured vodkas

03 March, 2009

Diageo Great Britain plans to roll out Smirnoff flavoured vodkas - lime Smirnoff and green apple Smirnoff.

Diageo Great Britain plans to roll out Smirnoff flavoured vodkas - lime Smirnoff and green apple Smirnoff. The products have been on trial in Bristol for more than six months and will now be available in the UK off trade this summer.  
Diageo GB is also introducing three new variants into its premix 250ml can range - Morgan’s Spiced & cola, Smirnoff vodka & Schweppes tonic and Bulleit Bourbon & cola.  All three Baileys flavours – coffee, as well as Baileys with a hint of mint chocolate and Baileys with a hint of crème caramel, will be available in 1 litre SKU in some grocery retailers.

Steve Hamilton, innovation commercialisation director at Diageo GB, said: “This year, we look forward to rolling out some of these innovations and generating increased value for the beer, wine and spirits (BWS) category, and our customers.”

Lime Smirnoff and green apple Smirnoff are available in 70cl bottles and have an ABV of 37.5%. A 50ml serve contains 1.9 units.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

Instagram

Facebook