Smirnoff Gold features a gold etched bottle with edible gold leaf flakes in the liquid. Steve White, marketing director Diageo GTME, said: “The results from…
Smirnoff Gold features a gold etched bottle with edible gold leaf flakes in the liquid. Steve White, marketing director Diageo GTME, said: “The results from…
The brand’s goal in the next phase of the campaign is to interact with 10 million people from 50 countries, and to find a dancer who will join Madonna’s next tour. According to Smirnoff, participants will “contribute ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music and places” to create a “nightlife cocktail of unique events”. The brand will…
‘Tonight We Tanqueray’ includes a series of events and ‘digital activities’ with four celebrity ‘influencers’ – Aloe Blacc (pictured), Idris Elba, Michael Pitt and Karen Elson. The celebrities will feature in TV and print campaigns as well as appear at music, film and fashion events. Markets include US, UK, Spain and Greece. The £15m budget refers to UK, US and Spain. Global marketing director for…
Hpnotiq is a range of liqueurs that launched in 2002 and Harmonie is the latest addition. The brand is rolling out across the US over the summer. Suggested retail price for Harmonie will be $22.99 for the 750ml size and other available sizes include: 1 litre, 375ml, and 50ml.
In the Ukrainian market, the total figure of annual sales was more than $221.5 million, which exceeded the previous year’s results by 28.9%. In Ukraine, the company sold some 4.97 million decaliters of drinks (+11.7%). In Poland, sales of products under the Nemiroff International brand grew by 9.6% in value terms and by 12.3% in volume terms. According to Nemiroff’s results, the company’s duty free…
The announcement comes as the company signs a binding heads of terms for the buyout of the remaining stake in Kauffman vodka’s parent company the Whitehall Group. The final purchase price of $91.5 million includes all the remaining economic and voting shares not currently held by CEDC, as well as the global brand rights for the Kauffman vodka brand. Of the total purchase price, approximately…
Nemiroff is to produce Nemirovskaya, Ukrainian Wheat Selected, Winter Wheat Ukrainian Selected, Rye Ukrainian Selected, and Nemiroff Citron at the Belarus plant. According to a statement, the beverages are produced according to traditional recipes, and specialists from the Nemiroff Company exact control over all processes. Alexander Glus, president and chairman of the board of directors at Nemiroff said: “The first export deliveries to Belarus were…
In line with Belarusian market demands, ‘classical’ vodkas from the Nemiroff range have been chosen for production in Minsk. The titles include: Nemirovskaya, Ukrainian Wheat Selected, Winter Wheat Ukrainian Selected, Rye Ukrainian Selected, and Nemiroff Citron. Nemiroff, which describes Belarus as the world’s 6th largest consumer of “strong beverages” has partnered with local alcohol producer EUW Minsk Kirstall, part of the Belgospischeprom group. According to…
