While most vodkas use heat to remove impurities, Frïs is chilled to -10C (14 F). The process is said to allow impurities to be frozen…
While most vodkas use heat to remove impurities, Frïs is chilled to -10C (14 F). The process is said to allow impurities to be frozen…
The new agreement is to include the distribution of Stolichnaya vodka, Stolichnaya flavoured vodkas, Stolichnaya Gold, and elit by Stolichnaya. Val Mendeleev, CEO of Stoli brand owner SPI Group said: “The passion and focus of the island2island team complements our continued commitment to invest across on- and off-premise and to develop original, exciting initiatives for our Australian customers. Innovation, a new global campaign and engaging…
Green Mark is also Russia’s number one vodka with sales in 2011 of 11.85 million nine-litre cases. Chris Mason, managing director of First Drinks, said: “The new vodkas are an excellent fit within our existing portfolio, complementing our current brands. “We have a strong track record of building premium brands and have big ambitions for 2012 to be in the position to offer our customers…
The Russian Standard brand was created by Roustam Tariko (pictured) in 1992 and it sold 2.5 million cases in 2010. CEDC claims to be “one of the world’s largest vodka producers” and its brands include bison grass vodka Zubrowka. According to Russian Standard’s press office, the investment will allow the company “to obtain effective distribution” of its “premium vodka in [the] fifth largest vodka market…
The campaign will air on television and cinemas throughout December in the UK, almost 25 years since the original song hit number four in the UK charts in 1987. The full length track is available to download on iTunes. Neil Skinner, marketing manager for Smirnoff GB said: “Crazy, Crazy Nights is a classic song and the ad showcases brilliant original nightlife of which Smirnoff is…
Together with choreographers Rich & Tone Talauega Madonna selected a dancer to become an official member of her touring dance team. Lil Buck from Memphis, Tennessee, prevailed from an 11-strong field of finalists, in front of more than 1,000 guests. Madonna said: “The Smirnoff Nightlife Exchange Project has uncovered amazing dance talent from all over the world.” Simon Burch, global brand director for Smirnoff said:…
The products are to retail at $12.99 for 75cl. Fluffed Marshmallow is 35% abv and Whipped Cream is 30%abv. David Tapscott, brand director, Smirnoff, said: “Flavoured vodkas continue to be widely enjoyed by our consumers, which is why we’re consistently adding innovative, high quality flavours to the Smirnoff portfolio. “We’re confident that the new Whipped Cream and Fluffed Marshmallow flavoured vodkas will be broadly embraced,…
The Nightlife Exchange Project, which first launched a year ago, has seen a series of global events in which countries “swap nightlife” on the same night. New York, London, Rio De Janeiro and Australia have been selected as the themes for the limited edition bottle pack, because of their “urban cityscapes, energy, culture and artistic style”. Each bottle includes a signature drink recipe on the…
