This summer Finlandia has targeted Britain with its biggest UK marketing push, aimed at focusing on and extending the brand’s UK reach by communicating a brand essence…
This summer Finlandia has targeted Britain with its biggest UK marketing push, aimed at focusing on and extending the brand’s UK reach by communicating a brand essence…
You could be forgiven for thinking that very little changes in Armagnac. It’s also easy to regard it as Cognac’s introverted and less illustrious younger sister. Both charges are unfair. Quietly, and without enlisting the support of rappers, Armagnac has been flexing its muscles in export markets and experimenting with new products and presentations. Armagnac produces fewer than 6 million bottles a year to Cognac’s…
2008 winners (pdf)…
Clever marketing and the fashion for cocktails is continuing to fuel the vodka sales phenomenon. Its neutrality makes it extremely easy to drink and the ideal cocktail base. It gives the desired result of an alcoholic kick to any choice of flavour. However, while consumers in the US and western Europe drinks vodka mostly mixed, those in Eastern Europe, and particularly Russia, still prefer…
Sensory and lifestyle appeal are lifting the popularity of aged rums from the Caribbean and South America. Felicity Murray visits the St Lucia Rum & Food Festival and talks with major brand owners and mixologists. Why is aged rum gaining popularity? Because it tastes so good, says Joey Bergstein, Diageo’s senior vice president for global rums. And scores of leading cocktail mixologists and bar owners…
