Fed by an apparently unquenchable thirst for tequila in the US, the iconic Mexican spirit is the fastest -growing spirits category with the super-premium segment…
Fed by an apparently unquenchable thirst for tequila in the US, the iconic Mexican spirit is the fastest -growing spirits category with the super-premium segment…
Clever marketing and the fashion for cocktails is continuing to fuel the vodka sales phenomenon. Its neutrality makes it extremely easy to drink and the ideal cocktail base. It gives the desired result of an alcoholic kick to any choice of flavour. However, while consumers in the US and western Europe drinks vodka mostly mixed, those in Eastern Europe, and particularly Russia, still prefer…
Sensory and lifestyle appeal are lifting the popularity of aged rums from the Caribbean and South America. Felicity Murray visits the St Lucia Rum & Food Festival and talks with major brand owners and mixologists. Why is aged rum gaining popularity? Because it tastes so good, says Joey Bergstein, Diageo’s senior vice president for global rums. And scores of leading cocktail mixologists and bar owners…
