It is not your trusted whiskey or the summer favourite gin, but tequila! This famous alcohol, which derives its name from the Mexican city Tequila, is quickly gaining popularity, especially in regions like Eastern Europe. Behind the unprecedented growth, there is a changing perception of tequila. From a local spirit associated with spring breakers, the agave distillate is finally appreciated for what it is,…
Drinks International is pleased to announce the winners of our Wine Design Awards and Drinks Marketing Challenge 2020. The prestigious Wine Design Awards shine a light on the most attractive, innovative, exciting and eye-catching label designs in the world. An expert panel of experienced designers chose the winners from a broad range of wines. The trophy and medal winners really stand out in a wall…
The competition was created to launch Brugal’s first-ever bartender network dedicated to rum – The Sipping Society – and Mesa, bar manager at cocktail bar Deadshot in Portland, has been named Brugal 1888’s Sipping Society Maestro with her winning Juliaz Cocktail becoming the official Brugal 1888 signature serve. Mesa said: “Being a part of the Nearly Neat global finals was one of the greatest experiences of my life. I got to meet amazing…
Following on from its 2018 picture book, Menu of Universal Values, the World’s 50 Best Bars stalwart’s latest work takes its inspiration from words that do not have a direct translation into English. The project stems from the experiences of a multinational bar team and the language barriers that they come across. The Little Red Door team gathered a list of words from around the…
The Sipping Society will empower industry experts, giving them unique access to rum masterclasses, workshops, exclusive VIP experiences and an opportunity to connect with like-minded individuals – sharing preferred serves, inspiration and knowledge. Brugal handpicked the 44 members from the UK, USA, Italy, Spain and the Nordics. As the founding members, they will be invited to compete in the inaugural Nearly Neat global cocktail competition,…
As well as many little wineries with discoveries to be made in organic wine with Domaine Vincent Caille, Vendrame, Bodegas Enguera… who will exhibit on the WOW! (World of Organic Wine) area. WOW! will showcase an international offer to highlight the diversity within the organic category. And yet more to discover with newcomers like Champagne Colin, Château Segur, Vinedos y Bodegas Pablo, Château du Père…
For many years, Pernod Ricard has made “creators of conviviality” its vision and signature. The results of the survey – conducted in 11 countries and on five continents with nearly 11,500 respondents – form the basis of the Group’s new 360° corporate campaign, “Be a Convivialist!” The campaign is a call to action, designed to encourage each of us to…
In December, the Growing the Drinks Industry in Wales Strategy was unveiled at an event held by the Food and Drink Wales Industry Board to celebrate the collective work of drinks companies across Wales. The event was led…
What is the LiBARating SWAP all about? The LiBARating SWAP involves bartenders from different cities around the world switching locations for a four-day journey of whisky serve inspiration. This year we asked six of the best bars in the world to join us and during each swap, bartenders were immersed in different cultures, experimented with new flavours and hosted seminars on the exciting future…
Tea, Kumys, shubat and kymyran were the traditional drinks of Kazakhs. The tradition of drinking in Almaty originated in 1965, with the development of the Virgin Lands campaign, a set of measures to increase grain production in the USSR. From 1954 to 1956, 640,000 people of different nationalities arrived in Kazakhstan. They were carriers of different traditions and cultures, and brought the consumption of strong…
