The new labels and slogan emphasize the wildness that is embedded in Zubrowka’s DNA, with continuous development of the brand. Adapting to customers’ expectations and the desire to gain more and more popularity among full-grown, active consumers means that Żubrówka is not standing still. The new labels are more legible, clearer and provide better visibility on store shelves. However, the distinctive visual elements with…
CLICK HERE TO START READING The Drinks International digital edition is normally available exclusively to subscribers and registered readers but, in light of the current Coronavirus crisis, we are allowing all readers free access on the site. The digital edition is published ahead of the printed magazine and is available on desktop, laptop and mobile…
The brand with its distinctive facet bottle design and velvet label, has been the fastest growing vodka within the premium vodka category according to sales volume[1] and has now made it to the top of the premium vodkas in its home country. As such, the brand that is already distributed in various countries like Austria, the Netherlands, France, Switzerland, Belgium and many others is…
In fact, Puerto de Indias is how the Pink Gin category was born, bringing with it a flavour revolution and a new way of drinking gin. Having already experienced great success and popularity in Spain, Puerto de Indias is now expanding in the UK market too. Research shows that fond memories and bronzed bodies aren’t the only thing that British consumers are bringing back…
To coincide with the announcement of the World’s 50 Best Bars in Barcelona, some of the world’s most renowned industry figures gathered at The Barcelona EDITION to discuss The Evolution of Bars Around the World with drinks writer François Monti. The panel included the newly crowned Altos Bartenders’ Bartender Jean Trinh of Alquimico in Cartagena, Colombia, Krystian Hordejuk of Galaxy Bar in Dubai, UAE, Julio…
Sullivan has worked at bars such as Lyaness, Baccarat Bar in Harrods and 1806 in Melbourne with her latest role being at Hackney, London’s Bar With Shapes for a Name. Andrea Montague, head of advocacy at Edrington UK said: “Beckie joins us with a wealth of industry experience, working across some of the world’s leading bars. Her industry knowledge, experience with menu design, cocktail experimentation…
The Millionaire’s Club, now in its 21st edition, is an annual list featuring spirits brands around the world which record annual sales volumes exceeding 1m 9-litre cases, and Jinro has been top every year. “While Jinro didn’t see growth in 2021, we fully expect its export strategies to take effect next year and the brand has the potential to become the…
The brand has just released a film underlining the quality of its product to further build on the repositioning of fine tequilas as drinks to be sipped and savoured, not slammed in shots. The turnaround in tequila’s fortunes over recent years has been remarkable and looks set to strengthen still further. Whereas tequila was often mixto brands which were the domain…
Following 2019’s successful event, Roma Bar Show announces its return for 2022 with a series of in-person events in the heart of the Italian capital, Rome. Taking place on 30th and 31st of May 2022, Roma Bar Show is back again with two days of trade events, seminars, masterclasses and sideshows as well as a great selection of off-trade events dedicated to consumer guests. Opening…
Vinexpo America and Drinks America are two new, trade-only events debuting at Manhattan’s Javits Center on March 9-10, 2022. The events will reunite the beverage alcohol industry in person, under one roof. Vinexpo America is a relaunch of Vinexpo New York and focuses exclusively on wines, with representation from all the world’s top-producing regions. Drinks America is a brand-new…
