Apart from the goodwill generated, tourism is a silent sales pitch for a distillery and winery’s end product. Also, if there are good family facilities, you can be talking to the next generation of potential customers.
Drinks International’s Drinks Tourism Challenge seeks to highlight and reward excellence. The following category winners give examples of excellence and, hopefully, provide food for thought to any company contemplating inviting and welcoming guests and customers to their facilities.
THE JUDGES
Alison Dillon, director, Dillon Morrall, marketing and PR; Louise Hill, director Phillips- Hill, marketing, PR and events; Laura-Marie Taylor Stoakes, international sales manager, London Wine Fair; Christian Davis, editor, Drinks International
