Japan champagne exports booming

20 April, 2018

Japan has overtaken Germany in export volumes of champagne for the first time in history, according to data provided by Comité Champagne.

Japan imported 12.8m bottles between 2016-17, which is a 21.3% increase on the previous year, leapfrogging them above Germany into third place.

“Over the past 20 years, Japan has produced 3,000 sommeliers and the country has a real passion for champagne,” said Vincent Perrin, deputy direct general, Comité Champagne.

“Japan has a strong distribution network and benefited from the free trade agreement announced with the EU.”

The US remains the number one for exports in terms of value, with more than half a billion Euros recorded in 2017, however the UK imported almost 28m bottles over the same period, a global high despite recording an 11% decrease in volumes.

Perrin added: “There is an uncertainty with the UK due to the effects of Brexit, however the French economy is in a good place so we’re expecting big things for 2018, specifically in the on-trade.”

China grew 76.7% in terms of volume in 2017, the largest increase globally and the country is now ranked 15th in the world.

“These are promising signs from China, but I think they need educating on wines that aren’t Bordeaux reds before they become truly influential,” said Perrin.





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