Tennent's launches quality control programme

10 April, 2018

Tennent’s Lager is launching Tennent’s Lager Care, a quality-focused programme for the on-trade market which aims to educate customers and staff on beer management.

Launching in May this year, consumers will be invited to the Tennent’s Training Academy (TTA) at Wellpark Brewery to participate in the training programme.

Claire Arnott, head of UK customer marketing at Tennent's, said: “We are dedicated to the quality of Tennent’s Lager each and every time a pint is enjoyed and therefore have a duty to set the standard and be the educators and pioneers of beer quality in Scotland.”

The TTA will cover cellar management, glass care, front of house hygiene, beer quality and waste.

Arnott added: “We know drinkers love a great tasting, refreshing pint of Tennent’s Lager, so we’ve created this innovative training programme to support pubs, clubs, hotels and restaurants with the tools needed to ensure a quality pint.

“Not only will this be welcomed by drinkers but focussing on quality will also minimise wastage and pour more money into customer’s tills.”

For those who can’t attend the Tennent’s Training Academy, the programme will also be hosted on-line at MyTennents.com. Launching later this year, the digital training programme will include a ‘perfect pour guide’, YouTube video videos on cellar management, line cleaning and glass care plus an online wastage calculator.

The programme will initially roll out at the Tennent’s Training Academy before touring the rest of Scotland.





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Dominic Roskrow

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