Royal Dragon Vodka launches $5m bottle

27 September, 2017

Royal Dragon Vodka has released ‘The Eye of the Dragon’, the most expensive bottle of vodka in the world valued at US$ 5.5m.

The six litre bottle is filled with Royal Dragon Imperial Vodka and wears a rare, yellow diamond with 15,000 additional diamonds and 2kg worth of 18 karat gold.

The bottle has been created in partnership with Scarselli Diamonds New York and launched in collaboration with entertainment resort Studio City.

Royal Dragon Vodka is based in Hong Kong under Dutch ownership and was launched in 2012, before entering global travel retail in 2016.





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Joe Bates

Sky-high rents cost duty free dear

One of the biggest bugbears for any liquor brand wanting to build a presence in duty free is the high cost of entry.

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