Tom of Finland Organic Vodka launches in UK

28 June, 2017

Tom of Finland Organic Vodka (40% ABV) is a new super-premium spirit distilled in Finland from organic wheat and rye and has been launched in the UK market.

The vodka is inspired by the pioneering Finnish artist Touko Laaksonen (1920-1991, known as Tom of Finland), and is 100% organic with no added sugar.

Tom of Finland Organic Vodka celebrates the life and art of Finnish-born Touko Laaksonen, widely regarded as one of the 20th century’s most influential artists for his revolutionary representation of the male figure.

“We wanted to create a super premium Finnish vodka that truly embodies Tom of Finland – something bold, daring, flirtatious and playful, just like the artist’s renowned work,” said Olli Hietalahti, CEO of Spirit of Tom.

A percentage of profit from each bottle will be donated to the Tom of Finland Foundation, a charity dedicated to promoting tolerant attitudes towards sexuality and the preservation of erotic art.

Tom of Finland’s work has rippled through gay as well as straight culture worldwide, synonymous with
freedom of rights and freedom of expression influencing the aesthetic of cultural icons such as
Freddie Mercury and trends including modern civil rights movements.

Today his work can be seen in galleries around the world, pop-culture and film. Tom of Finland literature and artwork is commonplace in collectors bookshops and metropolitan gay neighbourhoods.

The organic vodka is being launched in the UK (RRP £32.50) to coincide with the release of biographical film Tom of Finland, directed by Finnish director Dome Karukoski to tell the story of the artist’s extraordinary life.

Keywords: Tom of Finland




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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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