DI names world’s best-selling whiskies

12 June, 2017

Officer’s Choice is the world’s best selling whisky, with volumes of 32.9m cases in 2016, according to Drinks International’s Millionaires’ Club 2017.

The Indian whisky, produced by Allied Blenders & Distillers, saw sales decline by 5% last year, but remains more than seven million cases ahead of second place McDowell’s No.1, owned by Diageo’s Indian subsidiary United Spirits.

Pernod Ricard’s Imperial Blue and Royal Stag are the third and fourth best-selling brands with 18m case sales each in 2016.

Meanwhile Diageo’s scotch Johnnie Walker, which in 2012 was the world’s top selling whisky, drops to fifth in the list.

Seven of the top ten whiskies are from India, with two from the US (Jack Daniel’s and Jim Beam) and only one from Scotland.





Comment

Joe Bates

Sky-high rents cost duty free dear

One of the biggest bugbears for any liquor brand wanting to build a presence in duty free is the high cost of entry.

Click for more »

Events

Facebook

Twitter