Pick of the Launches

28 October, 2016

Navy Island XO Reserve

________________

Brand Owner Navy Island Rum Company

RRP €40, £35

Markets Global

Contact Jacco Kroon: jkroon@navyislandrum.com

Navy Island is a small tropical island off the coast of Jamaica’s Port Antonio and XO Reserve is a blend of pot still rums aged in ex-bourbon oak casks.

In the 1940s Hollywood star Errol Flynn arrived in Port Antonio and – local legend has it – won Navy Island in a rum-fuelled poker game.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook