Pick of the Launches

01 August, 2016

Here is the pick of the launches from last month, as featured in Drinks International Magazine August edition.

Bacardi Sunglasses

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Brand owner Bacardi International

RRP US$195

Markets Available from Casa Bacardí visitor centre store in Cataño, Puerto Rico

Contact www.visitcasabacardi.com

Following on from the Glenmorangie sunnies made from barrel staves that aged its flagship 10-year-old (DI April), now we have Bacardi sunglasses, also made from recycled oak rum barrels.

Apparently, craftsmen from Raw Eyewear manually perform the process of assembling, sanding and finishing the wooden frames to produce the sunglasses. There are four designs and each pair features a carved Bacardi bat logo at the temple, as well as Italian polarised lenses.





Comment

Joe Bates

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It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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