Pick of the Launches

05 May, 2016

Here is the pick of the launches from last month, as featured in Drinks International Magazine May edition.

Wood’s Old Navy Rum

________________________

Brand owner William Grant & Sons

RRP £25.59

Markets UK

Contact wgrantpr@saltlondon.com

Before dark rum became trendy, Wood's was one of the go-to rums for aficionados. It is said to be the only demerara Navy rum still bottled at 57%. The rum is made in Guyana from blackstrap molasses and distilled in the only working single wooden pot still in the world, claims Grants. Made of greenheart, a local hardwood, it is said to impart complex flavours that can’t be recreated in copper stills.

The new look is apparently inspired by the liquid’s Navy-enriched past, the redesigned bottle is simpler, sturdier, with thicker glass and a traditional cork. The recipe has remained the same, says Grants, and it tastes of: Rich punchy notes of brown sugar, Christmas pudding and thick syrupy toffee.





Comment

Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

Click for more »

Events

Facebook

Twitter