MOST EVERYDAY CONSUMERS ARE routinely confounded when it comes to choosing an appropriate wine. Many multiple retailer wine fixtures constitute a veritable forest of bottles. Which to choose? A brand or a supermarket own-label? What’s the price, what’s on promotion?
OVERALL SUPREME CHAMPION & BEST DESIGN FOR A WINE RANGE
Sogrape Vinhos took the medals for its Sandeman port 225th Anniversary Collection. Beautifully designed, the packaging oozed quality and prestige. It had the ‘wow factor’.
BEST NEW DESIGN OF A WINE BRAND
Denomination with Enfant Terrible. The judges approved of the efforts to demystify wine by using a well-known expression to catch punters’ eyes to what is essentially a Côtes du Rhône wine.
BEST REPACKAGED WINE DESIGN
BD Creative with Boutinot’s Fire Flower.
BEST DIGITAL & SOCIAL MEDIA CAMPAIGN
Joint Winners: Bodegas Protos’s Brindis Solidario Project and Esoes Digital Solutions for the El Consejo Regulador Jerez-Xeres-Sherry.
WINE PR COMPANY OF THE YEAR
Phipps PR is a company pushing the industry forward and the judges had no hesitation in giving the award to the one of the wine sector’s most respected and effective PR companies.
BEST INTEGRATED CAMPAIGN
Phipps (again) for its work with the Consejo Regulador DOCa Rioja in promoting the wines of Rioja, the oldest designation of origin in Spain. Its Tapas Fantasticas food and wine festival has proved a popular and successful experiential, digital, on and off trade campaign.
BEST EXPERIENTIAL & BEST ADVERTISING CAMPAIGN
Pernod Ricard Winemakers with Campo Viejo and Jacob’s Creek.
Jacob’s Creek is one of the very few truly global wine brands – that requires continuous, significant investment. This campaign emphasises the brand’s heritage, authenticity and consistent quality. It may be obvious, particularly with the grassroots movement towards all things ‘craft’, but for a brand like JC, it needs to be on a grand scale. Made By does not disappoint.