Old Forester joins Bacardi Brown-Forman

01 April, 2016

Bacardi Brown-Forman has announced that it will take over the UK distribution of Old Forester Kentucky Bourbon from Mangrove.

Old Forester is 'America’s first bottled bourbon', established in 1870.
 
Amanda Almond, managing director for Bacardi Brown-Forman Brands, said: "Mangrove was instrumental in establishing Old Forester in the UK and demonstrating that there is real demand for this super premium bourbon.” 

Nick Gillett, managing director of Mangrove, added: “As leaders in the North American Whiskey category it makes sense for Bacardi Brown-Forman to take Old Forester to the next level at this time as part of their wider approach. We look forward to working with them on some future exciting products.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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