New Zealand Winegrowers CEO Philip Gregan, said: “The new record level of wine exports is an outstanding achievement for New Zealand wine exporters and testifies to the strong global demand for our wines.”
New Zealand wine is exported to more than 90 countries, and is New Zealand’s 6th largest export product.
“The past year has seen particularly strong growth into the US, with export value up 26% to $430m, Canada up 18% to $100m, and the UK up 12% to $380m. The lower New Zealand currency has assisted the increased returns, but underlying the growth is the very positive reputation of New Zealand wine amongst consumers and the wine trade globally,” said Gregan.
New Zealand wine exports reached $1bn in 2010 and the industry has a goal of $2bn of annual wine exports in 2020.
“Achieving the $1.5 billion record means the industry is well on track to achieving exports of $2bn by 2020,’ said Gregan.
Next week New Zealand Winegrowers will host more than 300 wine producers, writers and experts from 18 countries in Marlborough, for the first ever International Sauvignon Blanc Celebration. Later in the week around 80 wine influencers will then journey on to Gisborne to take part in New Zealand’s first Sparkling and Chardonnay Symposium.