Jascots' off-line, on-trade plan boosts sales

04 January, 2016

Jascots Wine Merchants saw calendar-year turnover rise 8.5% in 2015, after closing its online consumer operation to focus on the UK on-trade.

The specialist wine supplier to UK restaurants, hotels and caterers said sales increased from £7.5m in 2014 to £8.1m in 2015.

Miles MacInnes, sales & marketing director, said closing the e-commerce side of the business was a decision “for the long term”. He added: “We may have lost out on some sales but our offering to the on-trade is even stronger as a result, which is evidenced by our performance.

“We’ve made some significant strides in our company this year, strengthened our marketing and purchasing teams with key appointments, introduced a dozen new producers to our portfolio and successfully launched wines and sparkling wines on-tap to our clients.  2016 is looking very exciting with more growth predicted and some very exciting developments in our training offer, watch this space.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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