Synergy launches Myagkov Playboy series

20 November, 2015

JSC Synergy has unveiled a limited series of Myagkov vodka with images of ten remakes of the ‘best’ Playboy magazine covers in each decade.

The company claims this is the first time a project of such a scale has been carried out in the international alcoholic beverage market. Ten companies from several countries - Russia, Greece, Italy, the USA, and Canada - took part in the project at its different stages.

The final ten covers were chosen from over 500 publications dating back to 1960.

Andrey Kukhtin, company’s brand director, said: "When we were developing the project idea we immediately decided that the basis for the remake of the covers selected all over the world would be models from Russia with a stark similarity to the originals, in order to give the picture an unmatched local charm.  No doubt that will be appreciated by the fans of the brand."

Around four million bottles of the limited edition series will be available on the Russian market. 

Keywords: playboy, JSC Synergy




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