Chivas Brothers unveils Ballantine's Hard Fired

04 November, 2015

Pernod Ricard-owned Chivas Brothers has launched Ballantine's Hard Fired, a blended Scotch created using a double cask charring process.  

Ballantine’s Hard Fired is bottled at 40% abv and will be available from November in Poland and France before rolling out globally in March 2016.

Peter Moore, Ballantine’s global brand director, said: “The double charring process naturally unlocks flavour, creating a whisky that stays true to our philosophy of craftsmanship, authenticity and outstanding flavour.”

Ballantine’s master blender Sandy Hyslop, added: "When charred, casks form a natural layer of caramelised wood sugars that react with whisky and a double char understandably intensifies this effect. The result is a smooth, creamy and subtly smoky Scotch whisky with tasting notes of sweet honey, soft red apples and tangy liquorice. This balanced flavour profile results in a premium whisky that sits well within the Ballantine’s family style while offering something new.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

Click for more »

Events

Facebook

Twitter