Travel Retail Awards results announced

22 October, 2015

Drinks International’s Travel Retail Awards were announced on Tuesday 20 October at Majestic Barrière in Cannes during the TFWA Global Summit.

Bacardi Global Travel Retail was a big winner on the night, picking up the Most Creative Marketing Concept award for its John Dewar & Sons Fine Whisky Emporium and Best Travel Retail Exclusive and Supreme Champion for its Single Cane Estate Rums.

Pernod Ricard picked up two gongs in the Best New Packaging of a Drinks Brand and Best Presentation Box categories for Havana Club Union and Ballantine's Artist Series Collection, respectively.

The Loop, Dublin Airport, Aer Rianta International was named the Single Location Airport Drinks Retailer of the Year in the Operator Awards. World Duty Free Group scooped The Multiple Locations title and Charlotte Barton, P&O Ferries took home the Drinks Buyer of the Year award. 

Justin Smith, publisher of Drinks International, said: “The Travel Retail Awards were created to recognise the importance of alcoholic drinks within the travel retail and duty free sector, and to focus on the innovation within this key channel.

“It is the 'shop window' for many top international drinks brands, allowing them to showcase their very best expressions and limited editions, often with amazing packaging to further induce purchases. Winning a trophy really is an endorsement of excellence and innovation.”

The 2015 judging panel included Justin Smith, publisher of Drinks International; Tilly Holland, public sector marketing executive, Essential Communications PR; Susan Kelly, head of business development category strategy, Aer Rianta International; Raymond Kiersey, general manager procurement, Newrest; and Joe Bates, travel retail correspondent, Drinks International.

Smith added: “In recent years the categories have grown as a result of the evolving nature and new developments in this intriguing luxury retail sector.”

See below for a full list of winners: 

Supplier Awards

Best Drinks Launch at TFWA Cannes 2015

Winner: Grant's Elementary Range

Brand Owner: William Grant & Sons

Design Agency: Webb de Vlam

Best Travel Retail Exclusive/Limited Edition Launch of the Year

Winner: Single Cane Estate Rums

Brand Owner: Bacardi Global Travel Retail

Best Luxury Drinks Launch of the Year

Winner: Ledaig 42 Year Old                 

Brand Owner: Burn Stewart / Distell

Most Creative Marketing Concept / Travel Retail in Store Promotion

Winner: John Dewar & Sons Fine Whisky Emporium

Brand Owner: Bacardi Global Travel Retail

Best New Packaging of a Drinks Brand

Winner: Havana Club Union

Brand Owner: Pernod Ricard

Design Agency: Nude Brand Creation

Best Repackaging of a Drinks Brand

Winner: Sauza Tequila                 

Brand Owner: Beam Suntory

Design Agency: Webb deVlam

Best Presentation Box / Gift Set

Winner: Ballantine's Artist Series Collection

Brand Owner: Pernod Ricard

Design Agency: Crown Aerosols & Speciality Packaging Europe

Supreme Champion

Winner: Single Cane Estate Rums

Brand Owner: Bacardi Global Travel Retail

Operator Awards

Partnership Initiative of the Year - Retailer & Supplier

Winner: Les Clos Fine Wines & Luxury Spirits & Penfolds Grange

Best Marketing Concept by a Travel Retail Operator

Winner: The Irish Spirit Meets The Free Spirit campaign by Delhi Duty Free                  

Best Ferry / Cruise Line Drinks Retailer of the Year

Winner: P&O Ferries

Airport Drinks Retailer of the Year - Single Location

Winner: The Loop, Dublin Airport, Aer Rianta International

Airport Drinks Retailer of the Year - Multiple Locations

Winner: World Duty Free Group

Drinks Buyer of the Year

Winner: Charlotte Barton, P&O Ferries





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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