William Grant & Sons UK unveils Hendrick's Cucumber Hothouse

22 October, 2014

William Grant & Sons UK has unveiled Hendrick’s Cucumber Hothouse, the latest addition to its gifting portfolio. 

The new pack contains cucumber seeds, a growing pot, a cucumber baller, two 5cl bottles of Hendrick’s and tonic.

Hendrick’s Cucumber Hothouse also includes a cocktail book designed by Hendrick’s ambassador, Duncan McRae.

James O’Connor, senior brand manager for Hendrick’s said: “The off-trade gin market is worth over £350m and almost 90% of sales go through the grocery channel. Super premium gins like Hendrick’s are introducing a whole new audience to the category, people who are interested in exploring new flavours and interesting serves and brands.

“Most people still prefer to try before they buy, which makes innovative gift packs and fractional variants increasingly important in the off-trade. Hendrick’s Cucumber Hothouse will introduce new drinkers to both the category and the brand, which makes it a big opportunity for retailers who are looking to allocate more space to gin and capitalise on its growing popularity,” said O’Connor.

The product is available in selected supermarkets at an RRP of £15. 





Comment

David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

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