SPI group to promote Stoli with lemonade

20 June, 2014

SPI group has launched a global marketing campaign that partners Stolichnaya with lemonade this summer.

The campaign will include POS including mason jars, infusion stations and lemonade carts, while consumers will be able to trial their own lemonade cocktail recipes. 

In the US the “100 Days to Squeeze” campaign will encourage consumers to join in “squeezing the most out of the summer season” at Stoli-branded lemonade trucks and national Stoli Lemonade bar night events.

In the UK a 1950s “retro” van will make appearances at London’s most iconic squares, offering free Lemonade and Stoli Lemonade sorbet to passersby.


David Williams

Vineyard vs winemaking

What is the most important component of a wine brand? What makes it what it is, or, put another way, what can it not do without?

Click for more »