Chivas expands Glenlivet Nądurra

25 April, 2014

Chivas Brothers, the Scotch whisky and premium gin division of Pernod Ricard, has announced it is expanding The Glenlivet Nądurra brand.

The range will feature different cask experiences as it aims to build on its development in the single malt whisky market.

The Glenlivet Nądurra Oloroso is the first new permanent expression in the range, and is described as the first major The Glenlivet bottling in living memory to be matured solely in ex-sherry casks.

The first-fill, ex-Oloroso sherry casks from Jerez in Spain are said to impart rich, distinctive dried fruits aromas, warm spices, and notes of cinnamon and liquorice. The spirit combined with the cask influence, produces a sweetness of dark chocolate and a finish which is long and sweet with a slightly dry, spicy effect from the European oak maturation.

Chivas global brand director Nikki Burgess, said: “The Glenlivet Nądurra is the purest expression of The Glenlivet that captures the original passion and production methods of George Smith’s distillery. We know that whisky connoisseurs appreciate these qualities at the heart of the range, and by expanding the Nądurra range we aim to consolidate our strong and innovative offering in the craft single malt arena.”

Chivas says each expression in the Nądurra range is crafted in small batches using traditional production methods and is matured in a different cask-type. The range is bottled without chill-filtration, which is said to offer the additional complexity, body, and texture of a whisky that has just been drawn from the cask.

Fresh packaging is said to highlight the handcrafted nature of Nądurra through batch number and cask-type stamps, an artisanal typeface, an emphasis on the Gaelic translation of Nądurra, and a handmade finish.

“The Glenlivet Nądurra Oloroso presents a rare opportunity to taste The Glenlivet aged exclusively in ex-Oloroso casks, which we anticipate to be extremely popular with whisky fans and an enticing purchase for travellers in travel retail when it launches,” said Burgess.

“As we continue to release additional twists on the original The Glenlivet Nądurra, we look forward to showcasing different cask experiences to an increasing number of discerning drinkers.”

The Glenlivet Nądurra Oloroso will be introduced to travel retail Europe in May via"immersive experiences to help travellers gain an understanding of the new whisky’s taste profile", says the company.

The Glenlivet Nądurra Oloroso will be unveiled first at Heinemann Frankfurt airport before launching in London Heathrow Terminal 5 as part of the World Duty Free Whisky Festival 2014.

In Frankfurt B-East and Heathrow T5, travellers will also be invited to enjoy a dram of the new expression while playing a game of pool thanks to the installation of a miniature pool table in the dedicated brand space.





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