Pernod Ricard USA extends ultra-premium tequila offering

18 March, 2014

Pernod Ricard USA has extended its Tequila Avión brand line with Avión Reserva 44, an extra añejo $150-a-bottle tequila. 

Avión Reserva 44 (40% abv) is limited to 744 with the first 150 released select in time for the US holiday gift-giving season, according to Pernod Ricard USA.

Tequila Avión is produced under licence by Productos Finos de Agave, S.A. de C.V, along with 35 other brands, some of which may be out of production.

Agave is sourced from the Tequila Highlands and is slow roasted in brick ovens for 72 hours.

The spirit is aged for just over three and a half years in oak.43 months in oak barrels and finished in “petite barrels” for a month.

The tequila is presented in crystal bottles and hand-numbered and individually signed by founder, Ken Austin. 

 Jenna Fagnan, president of Tequila Avión, said, “Tequila Avión has become the fastest growing ultra-premium tequila on the market and it’s due to Ken’s unwavering dedication to always push traditional tequila rules and never settling until all previous limits have been surpassed. 

According to Pernod Ricard USA, Avión Reserva 44 “has the distinctive character of Avión Agave with hints of warm vanilla, ripe luscious fruits and a touch of spice”. 





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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