Pimm's launches in Greece

21 May, 2013

Diageo has launched Pimm’s in Greece. This is the UK-centric product’s first export market.

The company has launched Pimm’s in 3000 bars and cafés across Greece and it plans to launch in other Western European markets later this year.

The Greek launch took place in Athens with a flashmob in Monastiraki Square. A British double decker bus arrived in Athens to launch 'Pimm’s O’Clock' and it will tour the country for two months. Consumers can use the bus and could win a trip to London.





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Joe Bates

Sky-high rents cost duty free dear

One of the biggest bugbears for any liquor brand wanting to build a presence in duty free is the high cost of entry.

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