Beam launches flavoured rums

12 April, 2013

US: Beam has launched two new flavours under its Cruzan rum brand. Key Lime and Passion Fruit are described by the company as "trend forward". 

Gary Ross, senior director of rum & cordials at Beam said: “Cruzan Key Lime Rum and Cruzan Passion Fruit Rum fill a void in the world of flavoured rums by providing new, innovative, mixing options for cocktails, just in time for the warmer weather.”

The suggested retail price for both products is $14.99 per 75cl bottle. They join the Cruzan portfolio which includes Cruzan Aged Light Rum, Cruzan Aged Dark Rum, Cruzan Black Strap Rum, Cruzan Single Barrel, Cruzan 151 Proof Rum, Cruzan 9 Spiced Rum and 11 other flavoured rums such as vanilla, coconut, mango and strawberry.

Keywords: rum, cruzan




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