Treasury rolls out NZ's Matua to the UK

19 March, 2013
Matua

Treasury Wine Estates has launched New Zealand wine brand Matua in the UK.

Consisting of a Sauvignon Blanc and Pinot Noir from Marlborough, the range is also available in its home-market, Australia, the Netherlands, Russia, Germany, Switzerland, the Nordics and Ireland.

There is also a Hawkes Bay Merlot but this is yet to reach EMEA.

Treasury had owned only 50% of the brand until November 2012, when it acquired the remaining shares. It is now considered a ‘focus brand’ for the wine company.

The Sauvignon Blanc is priced at £9.99 but may be discounted in the off-trade to £7.99. The Pinot Noir is priced at £10.99 with the Merlot expected to be the same.

According to Treasury, the founders of Matua planted the first Sauvignon Blanc vines in New Zealand.

New Zealand wines make up 5% of the UK’s wine market but will grow to 8% in the next 3-5 years, the Australian wine group said.

Australia is said to be the top country of origin with a 19.5% share, Italy has 17.3%, the US 12.7% and France 12.3%.





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