Royal Dragon launches in the UK

15 March, 2013

Royal Dragon vodka is the latest super premium vodka to launch in the UK

The brand comprises three expressions: Imperial, Emperor and Elite. Distributor Hiro Bharwani said the vodkas are made from the “best organic winter harvest rye, distilled five times in copper pot stills in St Petersburg”. The liquid is then bottled in Hong Kong.

Imperial is the one being introduced into elite bars and clubs and high end retailers in the UK. Bharwani said the gold flakes in the bottle are 23 carat so the 70cl bottle comes with a recommended retail price of £69.

Royal Dragon Imperial is also available in: 1-litre, 1.5L magnum, 3L jeroboam and a 6L methuselah for maximum impact.

Royal Dragon Elite is the entry level vodka and has an RRP of £36 while Emperor is a limited edition £4,500 vodka which boasts a special “crystal dragon in a golden cage motifed bottle, also 23 carat gold flakes and an 18 carat solid gold cap with 35 diamonds”.

The brand’s distributor said the Royal Dragon is already available in Hong Kong, China, Japan, Thailand, Australiaand the Middle East.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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