Beringer extends PGA to UK

04 March, 2013

Beringer, the official wine of the PGA golf tour, has extended the sponsorship to include the UK.

The Californian brand is running a UK consumer promotion beginning this month, where consumers can ‘Putt to Win £500,000’. This follows on from its US ‘Million Dollar Swing’ campaign.

Beringer, which claims to be Napa Valley’s oldest and most awarded winery, is three years into a five year partnership with the PGA Tour.

Beringer consumers have to enter a code online taken from promotional neck collars of the Beringer Classics range for a chance to win the money prize and an exclusive weekend retreat for two at a top UK golf resort.





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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