The leading cocktail brand with its range of purées and mixers, says it has had a “hugely successful 2012 which saw 30% growth”.
Two new account managers, Gary Fowler and Daniel Gomme have also joined the sales team, with responsibilities spanning on trade, retail, cash and carry and online sales. Fowler previously held on and off trade positions at Global Brands and Gomme was account Development Manager at Miller Brands, and before that, Brand ambassador for cranberry juice brand, Ocean Spray.
Funkin’s marketing team has also been bolstered with three recruits. Joana Lenkova, former brand manager at InBev, joins as senior brand manager. Heading up the marketing team, Lenkova will be responsible for development and implementation of marketing strategy, PR and advertising campaigns as well as new product development. She is joined by brand manager, Sarah Aubrey, who previously worked at Beam Global,New Zealandand will focus on consumer campaign implementation and on and off trade channel activation. Lexi Byrne joins as marketing executive and will be responsible for website and social media management and trade channel implementation.
Funkin CEO, Andrew King said: “Investing in our sales and marketing teams will enable us to deliver effective communications and sales solutions to a wider customer base, strengthening our position as a leading cocktail brand with the best purées and mixers in the market today.
“2012 saw cocktails become even more important to the trade with growing demand from consumers. With this trend set to continue in 2013, we are committed to providing tailored solutions that help our customers maximise the opportunity for increased footfall and sales,” said King.