Stroud has been working for New Zealand Winegrowers for 18 months as market programme manager and more recently has been ‘acting marketing manager’.
He has more than 15 years experience in the wine trade and spent more than nine years at Treasury Wine Estates in a variety of marketing roles.
The role will involve being the main contact point for all key influencers in Europe, driving our seminar and education programme, our in-bound visit programme and keeping New Zealand wineries up-to-date on the market.
The marketing manager will also be responsible for working with New Zealand Trade and Enterprise to drive a joint, multi-year programme to develop the New Zealand wine brand, specifically in the key markets of Germany, Sweden and The Netherlands.
Sarah Shepherd has been confirmed in her position as events manager – Europe.