Sidney Frank creates Jägermeister marketing role

20 June, 2012

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.

In this newly created position, Rosen will oversee all marketing initiatives for the Jägermeister brand.

Rosen has previously worked for both Diageo and Pernod Ricard.

“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” says Lee Einsidler, chief executive officer of Sidney Frank Importing Company.

Jägermeister recently embarked on its first US television advertising campaign.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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