Beam launches new Skinnygirl

27 April, 2012

Beam is to launch a White Peach Margarita under its premixed cocktail brand Skinnygirl.

 The drinks is 100 calories per 4 oz. serving and it is 25.4 proof, the same as the original Margarita (but sweeter).

Like its predecessors, the product is served in 750 ml bottles with a screw top. It is currently priced at $14.99 every day and $12.99 promotionally. White Peach Margarita ships April 2012 and is to hit stores nationwide in May 2012.

Beam acquired Skinnygirl in March 2011.


David Williams

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