New Wave flavours for Sazerac

18 April, 2012

Sazerac has launched two new flavour editions of its Wave Vodka brand to the US market, called Wave Baja and Wave Lemon Lime.

Wave Baja is described by Sazerac as a blend of “exotic tropical fruit”, while Wave Lemon Lime is said to have a “citrus taste”.

The new flavours join the brand’s current stable of original, whipped cream, pink lemonade, cherry, blue raspberry and grape variants.

The range is available in 5cl, 75cl, 1 litre and 1.75 litre sizes. The suggested retail price is $8.99 per 75cl bottle.

Tracey Clapp, brand manager of Wave Vodka, said: “Both consumers and bartenders look for new flavours, and we believe these two new additions will not only deliver on taste, but also lend themselves to some exceptionally creative and delicious drink recipes.”

Sazerac, a family owned business, has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; and Montreal, Canada.

Keywords: new, lemon, sazerac, wave, baja



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