I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
La Martiniquaise referred to the deal as "a major acquisition", which will give the group "a leading position" on alcohol-free drinks with French brands d’Artigny, Blancart, Palermo, Venezzio and Mister Cocktail.
The deal also includes the acquisition of a distillery - Riviere du Mat in Reunion Island. The company said this "will strengthen its position on the rum market and further secure supply".
French brands La Mauny, Trois Rivières and Charrette will be sold according to the decision of the French Competition Authority.
La Martiniquaise's portfolio includes Poliakov vodka and Label 5 whisky.