Brown-Forman posts 12% half-year growth

09 December, 2011

Brown-Forman has reported double-digit half-year net sales growth after a strong performance from its Jack Daniel's brand. 

Net sales increased by 12% to $1.9 billion for the half-year ended October 31, 2011.   

According to the group, the uplift in sales was due to a solid performance by its brands in the US and strong growth in developed and emerging markets overseas, notably Germany, Mexico, Russia, the UK, Turkey, France, Brazil, Australia and Canada.

The Louisiana-based group - which also owns Southern Comfort, Finlandia and Woodford Reserve - said the gains had offset “soft performance” in markets such as Spain and Poland. 

Paul Varga, Brown-Forman’s chief executive officer, said: “Performance was led by the Jack Daniel’s trademark, which grew volumes globally at a double-digit rate, and drove the company’s widespread geographic growth. 

“This performance was aided by compelling portfolio innovation, particularly in the Jack Daniel’s family, growth in our super-premium brands, and continued international growth of the brand portfolio." 





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Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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