Diageo completes Mey IÁki purchase

24 August, 2011

Diageo has announced that it has completed the acquisition of Turkish spirits firm Mey IÁki, after receiving regulatory clearances.

The group first announced its intention to acquire Mey IÁki in February, for an 'enterprise value' of $2.1 billion (£1.3 billion).

According to Diageo, the Turkish Competition Authority's clearance is conditional upon the subsequent disposal of the Mey IÁki brands Hare liqueur and Maestro gin.

Diageo anticipates that these disposals will be completed within the current financial year.

In a statement Diageo said: "Mey IÁki will be fully consolidated and transforms Diageo's existing position in this fast growing spirits market."





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the companyís Danish origins.

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