The new design was created to “improve visibility on shelf, whilst maintaining the premium perception of the brand and its origins”.
The new bottle also includes “the battling reindeer” on the logo. The neck label now features Finland’s reindeer locked together with the Midnight Sun in the background.
For the Finlandia Fusion flavours, which include cranberry, lime, mango and grapefruit, the new labelling incorporates the associated flavour colour as well as fruit imagery.
Chris White, Finlandia’s brand manager, said: “Ice has always been at the forefront of the brand’s design, however we believe the new bottle makes this an even stronger element, improving visibility and reflecting the crystal clarity of the Finlandia it holds, whilst being true to our origins. We are delighted with the new design and hope the new Finlandia packaging will help create new fans and reacquaint old ones, in turn maximising profit opportunities for bartenders and licensees.”